As some of you know, I went to Washington, D.C. last week for a couple of days to attend the Student Conference on Advertising hosted by the American Advertising Federation (AAF). Along with four other members of Marywood’s AAF chapter, we hopped on the road to D.C. Monday night. We finally arrived at the city around midnight, and after parking the car and unpacking, we went right to sleep, knowing that the next morning we were going to have to wake up really early.
At 6 a.m., all of our alarms went off, and after preparing ourselves, we headed straight to the conference. The convention took place at the National Association of Home Builders edifice, a beautiful all-glass building, only a few blocks away from the White House and the Washington Monument.
After registration, the Chair of the AAF’s National Education Executive Committee, Hong Cheng, welcomed us and the other chapters to the conference. After his speech, speakers from companies like Google, The Washington Post took over the stage until noon, when lunch was served. They covered topics like influencer marketing, effective digital advertising, and programming. After lunch, the DC Ad Club presented an interactive Q&A about career development through mentoring and networking, and gave helpful tips on resumes, job interviews, and internships. Three more speakers took over the stage until 8 p.m., when the first day ended with a meet and greet at the AAF National Office.
The next day we had to get up early again, and as soon as we arrived to the seminar, they divided us in small groups, and gave to each group a brand to re-slogan. I had Tic-Tac, and with the help of six other students, we came up with a quick slogan “prepare to share,” due to the classic, magnetic, shaky noise the mints make when taken out of someone’s pocket. After this icebreaker, speakers from companies like Google, iStrategyLabs, and Sales Development Services, talked about creativity and media & market research trends. After lunch, the AAF chapter from the University of Illinois, the largest college chapter in the country, talked about building an irresistible college chapter brand.
At the end of the day, we attended a recruiters’ expo with some of the companies that participated in the conference, and others companies also in the field of advertising.
After the conference, our chapter decided to take a quick tour of the White House, the Washington Monument, and the Lincoln Memorial.
We arrived back in Scranton around 11 p.m., all very overworked and tired, but all thrilled to have had such an incredible experience, and ready to put what we’ve learned into action.