BY Anne Zukowski ’18
As of Spring 2016, The Wood Word transitioned from printing the newspaper monthly to only publishing on its website. Going to an online-only format meant making changes in sharing and publishing content.
Recently Editor-in-Chief Rachel Looker traveled to the College Media Convention (CMA) in Atlanta with other Wood Word and Marywood Media Group members. At the conference, they presented at panel discussions and attended other sessions, working with other newspaper staffers from across the country.
Instead of print production and layout days, The Wood Word now holds a monthly meeting for all staff members to discuss issues and work together to improve the workflow. At the November meeting, the staff split into groups to brainstorm improving The Wood Word’s online presence and content.
“Each group came up with great ideas,” said Looker. “We had a lot of social media, more photos and teases for future articles with visual components. More podcasts within each section. A lot of ‘meet the staff’ [content] to have a personal connection.”
“At the conference, we received some recommendations for The Wood Word’s website look. A few things are the appearance, font, and top stories being shared. A main change is how readers can contact the writers and to change what stories are ‘top’ and trending in the Marywood community,” Looker added.
Visit The Wood Word’s website to subscribe to the weekly newsletter or follow the Facebook page for the latest campus news.
Anne is a junior digital media major. She’s web editor for The Wood Word, promotions director and a disc jockey for 91.7 VMFM, a member of Society for Collegiate Journalists, and news director of TV-Marywood. Twitter: @annezukowski